Michael, Helga Meilany, Aditya Rachman Zarkasih, and Jerry Heikal. “Segmentation Analysis of Consumer Expenditures in Home Appliances Products”. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 10, no. 1 (March 31, 2024): 81-87. Accessed November 9, 2025. https://www.jurnal.eka-prasetya.ac.id/MBEP/article/view/355.