Articles

• The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada

     Nyosino, Brilian Moktar, Budijanto

  91-104

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  Abstract views: 321 times | PDF downloaded: 291 times | Published: 2021-09-15

  DOI : https://doi.org/10.47663/jmbep.v7i2.196
• The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif

     Sri Rezeki, Ihdina Gustina

  105-118

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  Abstract views: 953 times | PDF downloaded: 719 times | Published: 2021-09-15

  DOI : https://doi.org/10.47663/jmbep.v7i2.194
• The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday

     Muammar Rinaldi, Ihsan Effendi

  119-133

  • PDF
  Abstract views: 466 times | PDF downloaded: 372 times | Published: 2021-09-15

  DOI : https://doi.org/10.47663/jmbep.v7i2.195
• Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity

     Dedy Lazuardi

  134-146

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  Abstract views: 552 times | PDF downloaded: 344 times | Published: 2021-09-15

  DOI : https://doi.org/10.47663/jmbep.v7i2.198
• The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan

     khafi puddin, Agus Firmansyah, Azizul Kholis

  147-161

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  Abstract views: 636 times | PDF downloaded: 473 times | Published: 2021-09-15

  DOI : https://doi.org/10.47663/jmbep.v7i2.208
• Analysis of the Impact of Product and Advertising Innovation on Sales Volume

     Desma Erica M Manik

  162-169

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  Abstract views: 278 times | PDF downloaded: 195 times | Published: 2021-09-16

  DOI : https://doi.org/10.47663/jmbep.v7i2.211
• Analysis of Consumer Buying Interest in Doing Shopee Online Purchase (Case Study on STIE Student Eka Prasetya Medan)

     Pesta Gultom

  170-183

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  Abstract views: 317 times | PDF downloaded: 196 times | Published: 2021-09-16

  DOI : https://doi.org/10.47663/jmbep.v7i2.199
• Analysis of the Effect of Brand Image, Perceived Quality and Price on Purchasing Decisions for Irawan Shrimp Feed at CV. Windu Lestari

     Muhammad Ali Akbar

  184-198

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  Abstract views: 290 times | PDF downloaded: 204 times | Published: 2021-09-16

  DOI : https://doi.org/10.47663/jmbep.v7i2.201
• Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre

     Ricky, Johannes, Johnny Chandra

  199-214

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  Abstract views: 546 times | PDF downloaded: 452 times | Published: 2021-09-16

  DOI : https://doi.org/10.47663/jmbep.v7i2.197