Jurnal Mahasiswa Eka Prasetya

Analisis Ketersediaan Produk Terhadap Kepuasan Konsumen Berbelanja Di Maju Bersama Cabang Thamrin Plaza Medan

Vanessa — 2024-03-30

In a good retail business, it is very important to always manage every product to remain available. Products that are not maintained in stock will create a bad perception at the retail, because every customer need is not met whose satisfaction will also decrease. The purpose of this study is to determine the effect of product availability on customer decisions to shop at the Maju Bersama Thamrin Plaza Medan branch. This research method is quantitative research using simple linear regression analysis techniques. The population in this study are all customers who made purchases at the Maju Bersama Supermarket Thamrin Plaza Medan branch. The sampling technique for this research uses the Hair formula. The data collection method used in this research was a questionnaire given directly to respondents to collect primary data and we are process it using SPSS. The results of the tests show that Product availability has a positive and significant influence on customer satisfaction. The implication of this study is that it is necessary to maintain product availability in advanced supermarkets with Thamrin Medan branches, because this will have a direct impact on customer satisfaction and the profits obtained will also increase because product availability is maintained.

Pengaruh Persepsi Kemudahan Penggunaan terhadap Keputusan Pembelian pada Pengguna Shopee PayLater di Kota Medan

Cecilia — 2024-03-30

Introduction. In the current era of digitalization, many activities that were originally carried out directly (offline) are now more often carried out remotely via the internet network (online). With the availability of various marketplace platforms such as Shopee, Tokopedia, Lazada, Blibli, Bukalapak, etc., the development of digital transactions to increase efficiency and consumer convenience in facilitating financial services in the form of ease of payment in e-commerce transactions, one of which uses the PayLater feature payment or buy now pay later.

Data Collection Method. Determination of the minimum sample size based on the Hair formula required amounted to 30 samples. The data collection method in this study uses Quantitative methods by distributing questionnaires to respondents as measured by a Likert scale.

Analysis Data. The data obtained from the questionnaire was processed using the SPSS (Statistical Product and Science Solution) computer application program version 25.

Results and Discussions. Based on the results of the research conducted, it is obtained that Ha is accepted, which means that partially the Ease of Use variable has a significant influence on Purchasing Decisions on the use of Shopee Paylater in Medan city with a significance value of 0.000 <0.05 and a t value of 6.820> t table 2.048. This shows that the higher the ease of use in using Shopee Paylater, the higher the purchasing decisions made by consumers who use Shopee Paylater.

Conclusions. Increasing the ease of using a PayLater feature can increase consumer interest in buying the products needed and desired in the e-commerce without having to make payments in cash and can be made on credit so that it can lead to purchasing decisions for the desired and needed goods. With this research, it is hoped that consumers can also be wiser in using the PayLater feature in fulfilling their wants and needs for a product, so that in addition to the convenience of the system, consumers must also pay attention in terms of the ability to make payments.

Analisis Tingkat Kepuasan Pelanggan Menggunakan Shopee Paylater

Anthoni Salim — 2024-03-30

Bunga shopee paylater yang ditetapkan oleh pihak shopee cukup tergolong tinggi dikarenakan setiap transaksi yang dilakukan akan dikenakan sebesar 2.95%. Setiap pemakaian apabila ada keterlambatan pembayaran akan dikenakan denda dengan bunga sebesar 5% dari total tagihan. Sehingga menyebabkan pengguna shopee paylater merasa dibebankan dengan bunga yang cukup tinggi dibandingkan oleh paylater lain. Penelitian deskriptif dilakukan selama satu bulan, dimulai pada 8 Desember 2023 dan penelitian ini berfokus pada pengguna yang menggunakan shopee paylater. Data primer diperoleh melalui hasil wawancara dan kuesioner yang diberikan kepada 40 responden dan dihitung dengan menggunakan metode Hair yaitu 5 x 8. Sumber data lainnya melibatkan observasi langsung dan studi kepustakaan untuk mendapatkan informasi yang relevan. Penggunaan shopee paylater memiliki dampak yang bervariasi pada pengalaman dan persepsi pengguna. Meskipun sebagian besar responden menganggap dengan menggunakan shopee paylater dapat bermanfaat dalam memudahkan proses pembayaran online, terutama saat berbelanja di Shopee, dan terdapat perbedaan signifikan dalam persepsi kemudahan penggunaan, kecepatan transaksi, dan manfaat tambahan yang dirasakan. Sejumlah responden merasa terbantu dalam mengelola keuangan pribadi dan mengarahkan gaya hidup yang sesuai dengan kemampuan finansial mereka melalui shopee paylater, namun ada sebagian responden lainnya yang tidak merasakan manfaat tersebut. Ada beberapa aspek yang menyebabkan konsumen tidak puas terhadap penggunaan shopee paylater seperti menerapkan biaya bunga yang tinggi untuk setiap transaksi dan ketidakpuasan terhadap solusi pembayaran. Maka yang menjadi salah satu pertimbangan shopee dalam layanan shopee paylater dapat meningkatkan kepuasan pengguna dan menarik lebih banyak konsumen untuk mengadopsi layanan ini.

Analysis of the Role of Discounts on Customer Interest in Shopping at Indomaret Medan Perjuangan

Andy Sutantio — 2024-03-30

Introduction. The retail business or retail business in Indonesia has experienced rapid progress in recent years. This can be proven by the number of shops, offices, factories and other types of businesses operating in the retail business. There are several Indomarets that have quiet conditions. This is known from the fact that consumers' interest in buying from Indomaret is decreasing over time. This phenomenon is also related to giving discounts or price cuts to visiting consumers because from the pre-survey conducted, many consumers felt less interested in buying products that were given discounts because these products did not match consumers' desires or needs.

Data Collection Method. The research methodology used is a quantitative descriptive method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers. Source of data in the form of primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the issues discussed.

Analysis Data. The research population that will be used in this research is all consumers who make purchases at Indomaret during the 2023 period which is unknown. The sampling technique used is Hairs with total of 6 indicators so the total sample is as much as 60 samples.

Results and Discussions. Consumer purchasing interest at Indomaret is still low, so it is known that the majority of respondents do not really have the intention to visit Indomaret to make purchases for their daily needs. Indomaret still rarely provides discounts or discounts to consumers who buy in large quantities or to consumers who buy in cash. Apart from that, it is also known that the number of seasonal discount purchases is relatively small.

Conclusions. The results of the research analysis show that discounts have an important role in increasing consumers' purchasing interest in shopping at Indomaret.

Analisis Kepuasan Konsumen Berbelanja di Maju Bersama Cabang MMTC Terhadap Kelengkapan Produk Impor

Eveline Stheny — 2024-03-30

Pendahuluan. Pelaku usaha industri ritel sebagai penyedia produk kepada pengguna akhir dalam menghadapi persaingan usaha yang ketat harus mengutamakan kebutuhan pelanggan yang menjadi landasan terbentuknya kepuasan pelanggan. Dimana kepuasan pelanggan sangat dipengaruhi oleh kelengkapan produk yang dipasarkan oleh pihak ritel.

Metode penelitian. Penelitian menggunakan pendekatan deskriptif dengan metode kuantitatif. Populasi penelitian adalah konsumen yang pernah berbelanja di MB Cabang MMTC sebanyak 50 responden. Teknik pengambilan sampel menggunakan Random Sampling. Perolehan data penelitian dilakukan dengan cara survei melalui penyebaran kuesioner secara langsung kepada pelanggan swalayan Maju Bersama MMTC.

Data analisis. Analisis data dilakukan secara deskriptif dan hasil data disajikan dalam bentuk diagram yang dapat menginterpretasikan dan berhubungan erat dengan fenomena yang diteliti pada penelitian.

Hasil dan Pembahasan. Berdasarkan hasil analisis data, 68% pelanggan di MB MMTC merasa produk impor sangat beragam dan bervariasi dan sebanyak 56% pelanggan merasa puas dengan ketersediaan produk impor di Maju Bersama MMTC.

Kesimpulan dan Saran. Kepuasan pelanggan ketika berbelanja di swalayan MB MMTC dipengaruhi oleh kelengkapan produk. Saran bagi pihak swalayan agar dapat lebih menambah variasi produk impor yang dipasarkan. Kemudian, saran bagi peneliti selanjutnya agar dapat lebih mendalam lagi meniliti jenis produk impor apa yang paling dibutuhkan konsumen pada saat berbelanja di swalayan sejenis secara rinci.

Analisis Kemudahan Penggunaan Terhadap Kepuasan Pelanggan Menggunakan ShopeePayLater

Alvera Lim — 2024-03-30

Penelitian ini bertujuan untuk mengetahui apakah kemudahan penggunaan berpengaruh terhadap kepuasan pelanggan saat menggunakan ShopeePayLater. Hal ini didukung oleh pertumbuhan e-commerce secara global dimana sebagian besar masyarakat saat ini menggunakan e-commerce untuk membeli kebutuhan dan keinginan mereka. Kebutuhan akan metode pembayaran yang sesuai dengan gaya hidup dan preferensi konsumen menjadi semakin mendesak. Di tengah persaingan sengit di industri e-commerce, kemudahan penggunaan menjadi kunci utama dalam penerimaan dan keberhasilan ShopeePayLater. Mengingat populasinya tidak dapat diukur, maka penelitian ini dilakukan pada 45 responden pengguna Shopee. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dan teknik pengambilan sampel yang digunakan adalah teknik simple random sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan google form dan kemudian data survei dianalisis secara deskriptif. Hasil penelitian ini menunjukkan bahwa 57,8% dari total 45 responden merasa puas dengan kemudahan penggunaan ShopeePayLater sedangkan sisanya sebesar 42,2% dari total 45 responden merasa tidak puas. Saran terhadap peneliti selanjutnya yaitu agar peneliti berikutnya dapat melakukan penelitian lebih lanjut terhadap kedalaman pemahaman dan pengetahuan responden dalam penggunaan ShopeePayLater untuk melihat dampak kepuasan pelanggan pada penggunaan ShopeePayLater.

Analisis Kepuasan Pelanggan Dan Kualitas Layanan Pengguna Online Transportasi Maxim

Cherry Wijaya — 2024-03-30

Introduction. In this modern era, people have various activities and to fulfill these activities, people need transportation as a support tool or tool to carry out their activities. Currently, the average urban community already has a private vehicle which is very effective and efficient for moving from one place to another. Unfortunately, this growth is not balanced with the growth in available road area. Finally, a new problem was created, namely traffic jams. To overcome this, several business actors have launched an online-based public transportation company.

Method of Collecting Data. The research methodology used is a quantitative descriptive method. The type of data used in this research is quantitative data, namely data obtained in the form of numbers. Data sources include primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature related to the problems discussed.

Data Analysis. The research population that will be used in this research is all students who use Maxim online transportation during the unknown period of 2023. The sampling technique used was Hairs with a total of 8 indicators so that the total sample was 80 samples.

Results and Discussion. Customer satisfaction can still be categorized as low because not too many students use Maxim as a means of transportation. Apart from that, the services provided by Maxim as online transportation also do not meet the expectations of its users.

Conclusion. The results of the research analysis show that customer satisfaction and service quality can influence the use of Maxim's online transportation services.

Keywords: Customer Satisfaction, Service Quality, Online Transportation