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Dio Nudia Fallah et al. 2025. The Effect of Innovation & Ability on Competitive Advantage Mediated by Creativity Brand Ice Cream & Tea XYZ in Cikarang. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen. 11, 1 (Mar. 2025), 96–110. DOI:https://doi.org/10.47663/jmbep.v11i1.551.