DIO NUDIA FALLAH; GALIH KHOIRUL ICHWAN; M. MALIK YASSIN SUPRIYADI; RETNO PURWANI SETYANINGRUM. The Effect of Innovation & Ability on Competitive Advantage Mediated by Creativity Brand Ice Cream & Tea XYZ in Cikarang. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, [S. l.], v. 11, n. 1, p. 96–110, 2025. DOI: 10.47663/jmbep.v11i1.551. Disponível em: https://www.jurnal.eka-prasetya.ac.id/index.php/MBEP/article/view/551. Acesso em: 7 aug. 2026.