BANGUN, Loranita; REZEKI, Sri. The The Influence Of Customer Satisfaction and Brand Trust on Customer Retention of Telkomsel Prepaid Card Products: Pengaruh Customer Satisfaction dan Brand Trust Terhadap Customer Retention Produk Kartu Prabayar Telkomsel. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, [S. l.], v. 11, n. 1, p. 179–190, 2025. DOI: 10.47663/jmbep.v11i1.560. Disponível em: https://www.jurnal.eka-prasetya.ac.id/index.php/MBEP/article/view/560. Acesso em: 1 oct. 2026.