Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc)

Abstract

This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as social media, SEO, PPC, and content personalization play a crucial role in fostering closer interactions with customers. The analysis shows that digital marketing facilitates purchases, enhances customer engagement, and strengthens loyalty through more personalized relationships.
Keywords: digital marketing, sales, customer loyalty, Somethinc