Jurnal Manajemen Bisnis Eka Prasetya (Eka Prasetya Journal of Management Studies)

Jurnal Manajemen Bisnis Eka Prasetya (Eka Prasetya Journal of Management Studies) is a management journal that is published periodically twice a year, in March and September. The publication of this journal is a means to accommodate scientific articles derived from research results, studies, or scientific papers from researchers and lecturers who have been selected in the field of management.

E-ISSN : 2716-3393 | P-ISSN : 2477-6718

Current Issue

Vol 7 No 2 (2021): Edisi September

E-ISSN : 2716-3393 | P-ISSN : 2477-6718

DOI: https://doi.org/10.47663/jmbep.v7i2

Published: 2021-09-15

Articles

The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada

Nyosino, Brilian Moktar, Budijanto

91-104
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DOI : https://doi.org/10.47663/jmbep.v7i2.196
The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif

Sri Rezeki, Ihdina Gustina

105-118
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DOI : https://doi.org/10.47663/jmbep.v7i2.194
The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday

Muammar Rinaldi, Ihsan Effendi

119-133
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DOI : https://doi.org/10.47663/jmbep.v7i2.195
Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity

Dedy Lazuardi

134-146
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DOI : https://doi.org/10.47663/jmbep.v7i2.198
The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan

khafi puddin, Agus Firmansyah, Azizul Kholis

147-161
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DOI : https://doi.org/10.47663/jmbep.v7i2.208
Analysis of the Impact of Product and Advertising Innovation on Sales Volume

Desma Erica M Manik

162-169
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DOI : https://doi.org/10.47663/jmbep.v7i2.211
Analysis of Consumer Buying Interest in Doing Shopee Online Purchase (Case Study on STIE Student Eka Prasetya Medan)

Pesta Gultom

170-183
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DOI : https://doi.org/10.47663/jmbep.v7i2.199
Analysis of the Effect of Brand Image, Perceived Quality and Price on Purchasing Decisions for Irawan Shrimp Feed at CV. Windu Lestari

Muhammad Ali Akbar

184-198
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DOI : https://doi.org/10.47663/jmbep.v7i2.201
Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre

Ricky, Johannes, Johnny Chandra

199-214
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DOI : https://doi.org/10.47663/jmbep.v7i2.197

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