Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai

Authors

  • harpendri eko putra STITNU Sakinah Dharmasraya

DOI:

https://doi.org/10.47663/jmbep.v10i2.461

Keywords:

Promotion; Interest in saving the community

Abstract

This research aims to find out the impact of KPPS promotion on the interest of saving the Society in the West Sumatra BTM Branch of the Rumbai River. This study used a quantitative approach with a Likert scale instrument. The study sample consisted of 325 respondents. The analysis used the validity and reliability test of SPSS 25. The abstract is written in English. The results of the study show that promotion has a positive and significant impact on the public's interest in saving.

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Published

2024-09-19

How to Cite

harpendri eko putra. (2024). Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 10(2), 366–373. https://doi.org/10.47663/jmbep.v10i2.461

Issue

Vol. 10 No. 2 (2024): Edisi September

Section

Articles

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