Analisis Strategi Pemasaran Bimbingan Adzkia Medan: Perspektif Manajer Pemasaran dalam Menarik Minat Siswa(Marketing Strategy Analysis of Adzkia Medan Guidance: Marketing Manager's Perspective in Attracting Student Interest)

Abstract

• Adzkia tutoring is a tutoring institution that focuses on providing additional educational services for students ranging from elementary to high school level. There are many programs offered by Adzkia through various types of marketing that they apply. The research that has been conducted aims to analyze the effectiveness of the marketing strategies they use in attracting students, as well as the impact on them in choosing the educational institution. Through a qualitative approach, this research has collected data through in-depth interviews with Adzkia's Marketing Manager, who provided first-hand insights into the marketing techniques they use to attract students, including the use of social media, referral programs and even direct engagement with schools. The right marketing strategy has a big influence in attracting students, supported by the quality of teaching and the reputation of the institution which is also key in determining students' choices. However, there are some challenges faced, such as fierce competition with other tutors and limited use of digital technology. This study recommends that Adzkia Tutoring maximize the use of digital platforms to expand market reach and increase the attractiveness of the institution.