Vol. 7 No. 2 (2021): Edisi September

Articles

• The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada

  Nyosino, Brilian Moktar, Budijanto

  91-104

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• The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif

  Sri Rezeki, Ihdina Gustina

  105-118

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• The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday

  Muammar Rinaldi, Ihsan Effendi

  119-133

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• Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity

  Dedy Lazuardi

  134-146

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• The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan

  khafi puddin, Agus Firmansyah, Azizul Kholis

  147-161

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• Analysis of the Impact of Product and Advertising Innovation on Sales Volume

  Desma Erica M Manik

  162-169

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• Analysis of Consumer Buying Interest in Doing Shopee Online Purchase (Case Study on STIE Student Eka Prasetya Medan)

  Pesta Gultom

  170-183

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• Analysis of the Effect of Brand Image, Perceived Quality and Price on Purchasing Decisions for Irawan Shrimp Feed at CV. Windu Lestari

  Muhammad Ali Akbar

  184-198

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• Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre

  Ricky, Johannes, Johnny Chandra

  199-214

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